According to @0xferg, web3 UA is roughly ten years ahead of web2 while web2 companies still spend over $300B annually on UA, highlighting scope for budget reallocation toward more efficient web3 UA strategies; source: @0xferg on X, August 11, 2025. He asserts those budgets will move to the most efficient approach available, with US regulatory changes prompting US web2 firms to launch infofi UA campaigns by EOY; source: @0xferg on X, August 11, 2025. He frames EOY as a near-term catalyst for web3 UA adoption and ad-spend reallocation that traders can time against regulatory progress; source: @0xferg on X, August 11, 2025.

According to Robbie Ferguson (@0xferg), Immutable Play's signup conversion rate has increased from 7.5% at launch to over 30% as of May 2025 (source: Twitter). This substantial improvement in user onboarding efficiency is a critical trading signal, as platforms that rapidly grow their user base tend to drive stronger ecosystem demand and token utility. Traders should monitor IMX token and related Web3 gaming assets, since higher user acquisition metrics often correlate with increased transaction volumes and price momentum in the crypto market.